Newlyns Farm Shop Celebrates 20 Years
Newlyns Farm Shop is celebrating its 20th anniversary. The Farm Shop opened on 5th April 2004 as a family enterprise by the then youngest generation of the Janaway family, who had been farming locally for over 100 years.
Named after Judy Janaway’s own family farm, from the outset Newlyns was on a mission to provide customers with the freshest, highest quality produce. At the heart of the enterprise is the family’s own beef, lamb and outdoor pork - traditional breeds traditionally reared on their farm and providing full traceability.
Emma Higgens, Newlyns Farm Shop, recalls: “Back in 2004 the farm shop market was just getting underway. There had always been some retail on the site, including a pick-your-own operation, and we sold free range Bronze turkeys at Christmas. There was, however, an opportunity to do much more.”
That opportunity to do much more saw the launch and growth of the farm shop in response to customer demand. It has now become a destination venue celebrating the best of British farming, the family’s ‘field to fork’ ethos, and their passion for seasonality and provenance.
Emma continues: “The order of Newlyns’ sourcing policy is straightforward: own produce, local producers, regional producers and then national producers. Above all quality comes first.”
Today Newlyns comprises a food hall, a kitchen producing a range of home-cooked ready meals and deli dishes, state-of-the-art cookery school, which opened in 2008, and a café, which opened in 2014 and showcases the shop’s seasonal and local produce. A temperature-controlled walk-in cheese room stocking over 150 artisan cheeses, predominantly from the UK, and a fish room, with deliveries from day boats on the south coast, were both opened in 2018.
Emma continues: “I am fascinated by people’s shopping habits and how they have changed over the last 20 years. We have responded to that – providing the high street butcher, baker and greengrocer under one roof. There is a need for local, and for food people can trust. People also like coming in and being able to chat to the team and ask questions about what to choose and the best ways to cook what they are buying.”
Emma concludes: “Dave Myers of The Hairy Bikers championed local produce; he said, ‘About 95% of good cooking is about good shopping’. That is exactly what we provide here at Newlyns – quality local produce and a great shopping experience.”
Photo credit: Jason Allen Photography
Photo caption: Three generations of the Janaway family, owners of Newlyns Farm Shop, from left to right: Sam, Judy, Emma, Robbie, David, Molly, Jack, Ellie, Abby