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Celebrate Local
Welcome to 30 years of Hampshire Fare


Discover the region’s finest local produce in Hampshire Fare’s essential annual guide covering what and where to buy or try.
This year’s guide is extra special as it is 30 years since a group of local farmers came together to form Hampshire Fare and promote the area’s produce. 
To answer a frequently asked question: that’s ‘fare’ as in range of produce, not fair (or fayre) as in market, although Hampshire Fare is involved in such events, too.

Another regular question is who is Hampshire Fare and what does Hampshire Fare do? You’ll find answers on the About Us page of our website, as well as within features on pages 7 and 100 of our new Guide, charting Hampshire Fare’s challenges and triumphs over the years. However, the short answer is that Hampshire Fare comprises a small team making a big difference, working hard behind the scenes to make it easier for people to choose local. Hampshire Fare achieves this by making connections between producers and independent retailers, chefs and hospitality, as well as spreading the word about local.

In this year’s guide (link to view and download below), features invite you to time travel through three decades of changing shopping, eating and buying habits. There has been a quiet revolution over the past 30 years, and Hampshire Fare has been part of that movement, encouraging everyone to buy local for the good of the environment, local economy, our communities and own wellbeing. Modern cuisine is local and seasonal - chefs connect with their local farmers, fishermen and fishmongers, growers and suppliers. Today’s consumer is also more aware; people want to know where their food comes from and the stories behind it. This Guide is intended as a useful resource for both chefs and consumers and includes a useful seasonality table (page 125). The intention is - as it always has been - to make find and buying local even easier.

Happy reading!

The Hampshire Fare Team


Latest News & Features

Hampers Full of Hampshire

Hampshire Fare launch 30th Anniversary hampers in collaboration with New Forest Hamper Company

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Ideal Solution for Hospitality

Ideal Collection is recreating the hospitality environment to benefit customers and staff

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Summertime and the Eating is Easy

Essential guide to what's in season now

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Decanting the Results

Hambledon strike gold in the Decanter World Wine Awards 2021

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The Squeaky New Cheese at Laverstoke Park

What do you get when you cross buffalo milk with halloumi? Buffalomi!

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A Life in Food: Introducing Giddy Nibbles

Walking and talking inspired a new business for Amanda Fox and Tracy Moore

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Putting Local Produce on the Map

Hampshire Fare's artist-drawn map of Hampshire and the Isle of Wight is now available as a gallery quality art print

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Uptons of Bassett Bring Home The Bacon Award

Uptons of Bassett take Best of Class for Cured Bacon at British Charcuterie Live Awards 2020/21

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Wine Tourism Made Easy with Vineyards of Hampshire

Discover a taste of Hampshire through Vineyards of Hampshire’s online destination website

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Do you grow, rear, make, sell or serve local food, drink or craft?

Hampshire Fare is here to support your business with event opportunities, marketing and PR support, routes to market and much more.

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Corporate Partners

Ideal Collection
Fullers Smith and Turner PLC
Starfish Designs
Festival Place Basingstoke
Hampshire Chamber of Commerce
Rownhams House
Business South
Southern Co-operative

Corporate Friends & Strategic Partners

Upham Inns
Too Good Too Go
NFU Mutual
Menzies LLP
Great Solent Seafood