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Celebrate Local
Welcome to 30 years of Hampshire Fare


Discover the region’s finest local produce in Hampshire Fare’s essential annual guide covering what and where to buy or try.
This year’s guide is extra special as it is 30 years since a group of local farmers came together to form Hampshire Fare and promote the area’s produce. 
To answer a frequently asked question: that’s ‘fare’ as in range of produce, not fair (or fayre) as in market, although Hampshire Fare is involved in such events, too.

Another regular question is who is Hampshire Fare and what does Hampshire Fare do? You’ll find answers on the About Us page of our website, as well as within features on pages 7 and 100 of our new Guide, charting Hampshire Fare’s challenges and triumphs over the years. However, the short answer is that Hampshire Fare comprises a small team making a big difference, working hard behind the scenes to make it easier for people to choose local. Hampshire Fare achieves this by making connections between producers and independent retailers, chefs and hospitality, as well as spreading the word about local.

In this year’s guide (link to view and download below), features invite you to time travel through three decades of changing shopping, eating and buying habits. There has been a quiet revolution over the past 30 years, and Hampshire Fare has been part of that movement, encouraging everyone to buy local for the good of the environment, local economy, our communities and own wellbeing. Modern cuisine is local and seasonal - chefs connect with their local farmers, fishermen and fishmongers, growers and suppliers. Today’s consumer is also more aware; people want to know where their food comes from and the stories behind it. This Guide is intended as a useful resource for both chefs and consumers and includes a useful seasonality table (page 125). The intention is - as it always has been - to make find and buying local even easier.

Happy reading!

The Hampshire Fare Team


Latest News & Features

The Revival of the Village Store

Clatfords Village Store, reborn out of a fire, is a great example of what a community initiative can achieve

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Southern Co-op Launch Local Flavours Discount

Southern Co-op have just launched a special discount on their Local Flavours range

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Pure Joy at the Purefoy

Boost for Hampshire hospitality as Gordon Stott wins Best Pub Chef of the Year

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Blooming Brilliant Head Cheffing!

Profile of Ollie Moore, Head Chef, West End Flower Farm

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Hampshire's Favourite Buys

Southern Co-op reveals customers' local buying habits

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Hampshire's Heritage in Bites

Discover the region’s history of food and drink through Hampshire Fare’s journey

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Autumn Harvest - Eating Seasonally

What produce is at its flavoursome best right now?

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Sustainable Seafood is on the Menu

Sourcing local sustainable seafood from the Solent takes centre stage at Local Produce Trade Show

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Great Taste Awards 2021 Announced

From Cinnamon Swirls to Vegan Chocolate ice Cream - Discover local Star players of food and drink

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Do you grow, rear, make, sell or serve local food, drink or craft?

Hampshire Fare is here to support your business with event opportunities, marketing and PR support, routes to market and much more.

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Corporate Partners

Festival Place Basingstoke
Starfish Designs
Hampshire Chamber of Commerce
Ideal Collection
Southern Co-operative
Business South
Fullers Smith and Turner PLC
Rownhams House

Corporate Friends & Strategic Partners

Upham Inns
Too Good Too Go
NFU Mutual
Menzies LLP
Great Solent Seafood