Mermaid Gin in the Can
Perfect for summer days on the go, the Isle of Wight Distillery has launched its ready-to-drink (RTD) Mermaid Gin and Tonic cans: Mermaid’s award-winning, signature gin is perfectly mixed with Indian light tonic water, ready to drink in a 250ml can at an RRP of £3.20 per can. The can is 100% recyclable and the perfect size for beach trips, picnics and festivals. These are the first can offering from the Mermaid spirit range.
Xavier Baker, Co-Founder of the Isle of Wight Distillery comments: “The RTDs provide a well-balanced G&T every time and are perfect for those social, out-of-home moments – not just picnics and BBQs, but they are also the perfect sundowner for beach or boat trips!”
Mermaid Gin is a small batch, beach to bottle London Dry Gin with a hint of sea air. Hand-crafted on the Isle of Wight, Mermaid Gin uses ten locally-foraged and sustainably sourced botanicals which are multi-distilled to deliver a smooth, clean and fresh finish. Mermaid Gin botanicals include organic lemon zest underpinned by peppery spicy notes with a hint of sea air from the locally-foraged, fragrant rock samphire. The signature gin’s name was inspired by the rock samphire. Known locally as ‘mermaid’s kiss’, this aromatic succulent clings to the cliffs surrounding the Island and marks the high tide line. Like the kiss of the mythical mermaid, saving sailors lost at sea, the rock samphire was a signal that shipwrecked sailors and smugglers were safe from the raging seas.
As part of their commitment to sustainability, conservation and a circular economy, Mermaid Gin is proactive in helping to protect the Island’s marine environment. They have adopted a progressive and sustainable approach, gradually eliminating plastic from the packaging and supply chains, while using biodegradable materials wherever possible. Mermaid Gin also recently achieved B Corp status, earning an overall score of 88.6, ranking it the highest scoring gin distillery in England to date and the first business on the Isle of Wight to achieve this certification.