Hampshire Butcher in the final of Britain's Best Butcher

Hampshire Butcher in the final of Britain's Best Butcher

A Hampshire Fare member, Uptons of Bassett, has made it to the final four of a national competition to find Britain’s Best Butcher Shop.

Organised by Meat Management, the industry awards include a wide range of categories. Uptons of Bassett caught the attention of the judges in the Britain’s Best Butcher Shop category with its innovative in shop bistro, masterclasses and pop-up evenings.

The judges have visited Uptons to assess the venue’s displays, staff, product knowledge, lighting, structure, presentation and the feel and flow of the shop. The other three finalists in the category are: Tilehurst Village Butchers in Reading, Michael Beaumont Butchers in Cambridge and Archer’s Butchers in Norwich.

Simon Broadribb, owner of Uptons of Bassett, commented on their achievement: “We have been very fortunate with many competitions. They help us keep up with new ideas and sharpening our game. When we won Hampshire Best Independent at the Hampshire Life awards last year, I really thought it couldn't get any better, but to win this would be the pinnacle of my career and a well-deserved pat on the back for all my hardworking staff.”

On Thursday 24th May, Simon will travel to Birmingham for the finals of the Meat Management Industry Awards where the overall winner will be announced. Watch this space for the results.