Too Good Too Go




In a national first, Hampshire Fare have joined the fight against food waste as the first food group in the country to partner with food waste reduction app Too Good To Go. 


The partnership launches this week and provides Hampshire Fare with a new approach to one of its founding principles: a commitment to sustainability.


Tracy Nash, Commercial Manager, Hampshire Fare, says: “People are increasingly aware that food waste is a massive problem which needs addressing. This partnership is a decisive step towards helping our members tackle food waste issues.


“Too Good To Go has an approach that is fun, functional, and provides an easy-to-use platform for both businesses and consumers. As the first county food group in the country to partner with Too Good To Go, I view this as a positive for Hampshire as well as Hampshire Fare members. 


“This initiative is a win-win-win. It allows Hampshire Fare members to cover some food waste costs, the purchaser makes a good value buy, and edible food is not wasted. In addition, Hampshire Fare members who sign up will benefit by having the first year’s admin fee waived.”


Nicola Luscombe, Hampshire Lead, Too Good To Go, says: “We are very excited to be launching our partnership with Hampshire Fare. This is the first between a major food group and Too Good To Go, and we are aiming to pioneer a ground-breaking and impactful partnership. Our mission is to save tens of thousands of meals from the bin and help to place Hampshire at the forefront of food waste initiatives.”


Hampshire Fare is encouraging food and drink businesses with regular food waste to register with the Too Good To Go  app. At the end of the day the business places surplus food into ‘Magic Bags’ - so-called as contents do not require listing; they contain any surplus stock and are therefore a surprise. These Bags are listed on the Too Good To Go app for sale at a third of product cost.


Nicola Luscombe continues: “The positive is that the app helps to reduce food waste and its impact on the environment. There are also benefits for businesses. Too Good To Go helps businesses to meet their sustainability objectives, cover costs, and provides opportunities to engage with the community and build relationships with new customers. It has been shown that 76% of Magic Bag buyers return as full paying customers.


“‘Rescuing’ one Magic Bag every day from one store for a year is equivalent to preventing the amount of CO2e emitted from driving a car from Land’s End to John O’Groats and back.” 


Peter Williamson, owner of The Hog Shack, Eastleigh, adds: “As a new business start-up we launched with Too Good To Go as a way of raising awareness and gaining new customers. In addition, money raised via Too Good To Go can cover the cost of ingredients and saves good food from going to waste.  We include anything on our menu, such as cake, sausage rolls and salad pots, and the Magic Bags have been very popular.”

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