Pop-Up Encourages Shoppers To Buy Local This Christmas

Pop-Up Encourages Shoppers To Buy Local This Christmas

Hampshire Fare launched its ‘Buy Local this Christmas’ campaign with a pop-up Producers’ Market at Festival Place, Basingstoke, on Saturday 13th November. This was part of a special day of festive entertainments to mark the start of Festival Place’s Christmas shopping season.

The Market offered a range of local produce including ales, gins, shortbreads and hampers filled with local produce. The Hampshire Fare team were on hand, distributing Local Produce Guides, sustainable Hampshire Fare bags, and giving advice about sourcing local. Christmas tunes from the London Street Band and visits by seasonal characters provided fun and excitement to the market experience.

Emily Palmer, Head of Marketing, Festival Place, said: "This is the first time we have had a pop-up Christmas Market at Festival Place. It was a fantastic addition to our Christmas launch event and was a really great way to introduce our visitors to some of Hampshire's fabulous local food and drink producers."

Tracy Nash, Commercial Manager, Hampshire Fare, commented: “I would like to thank Festival Place for supporting local by giving Hampshire Fare producers the opportunity to have a pop-up market within the centre. The experience was a good one for the producers present. In addition, all of this activity helps Hampshire Fare to spread the word about locally sourced products throughout the county and beyond."

Jenny Edbrooke of Longdog Brewery, one of the stallholders, agreed: “Being a Basingstoke-based business, this was an invaluable opportunity for us to get our beer into the centre of Basingstoke. We made a lot of sales, and when the band came in, customers always seemed to follow.”

Tracy Nash, added: “Hampshire Fare is also delighted to donate £120 for The Basingstoke Food Bank, from contributions made by our stallholders. The Royal British Legion were also there raising funds through sales of poppies for Remembrance Sunday; it was a complete pleasure to be sharing space with them.’

Pictures by The Electric Eye Photography.