Hogging the Road

Hogging the Road

Spot the Hog! The Hampshire Fare Hog hit the Road for British Food Fortnight (18th September to 3rd October) visiting members across the county. The HOG on the ROAD tour kicked off on Wednesday 22nd September at Kimbridge Barn in the Test Valley, near Romsey. The Hampshire Fare team were present from 11.30am-3.00pm, handing out free copies of Hampshire Fare’s special 30th anniversary edition of the annual Local Produce Guide to visitors stopping for a chat.

Next stop was Westlands Farm Shop, near Wickham in the Meon Valley, on 24th September, from 1.00pm-3.00pm. This was followed by Sizzlefest, a ticketed live fire BBQ Extravaganza at SOCAL in Southampton on 25th September.

On Friday, 1st October, the Roadshow for British Food Fortnight continues, moving on to Headley Village Shop (10am-11am) followed by the Hampshire Deli, Tadley (11.30am-2.30pm). As before, the team are available to chat, are handing out Local Produce Guides, and there are opportunities to win one of Hampshire Fare's shoppers. 

Hampshire Fare are proud to be part of British Food Fortnight - the nationwide initiative organised by Love British Food. The county food group won British Food Fortnight’s overall award in 2018 for their work taking local produce into primary schools, with Hampshire Fare launching British Food Fortnight from Wicor Primary School, Portchester, Fareham, the following year in 2019.

Due to the pandemic, however, this year Hampshire Fare decided, instead of special ‘Produce Days’ in a local school for British Food Fortnight, to take to the road in its HOG-liveried van, as part of a ‘Push for Produce’ Roadshow, travelling around the county stopping at places to hand out copies of Hampshire Fare’s Local Produce Guide and talk to people about the stories behind local produce. 

Tracy Nash, Commercial Manager, Hampshire Fare, said: “Everyone is invited to visit the Hampshire Fare Roadshow for British Food Fortnight. Come and visit the Hampshire Fare team out on the road; have a chat and pick up a copy of our Local Produce Guide. Spot the HOG and if you let Hampshire Fare know via social media where you saw the van, you may win a super Hampshire Fare Shopper – perfect for all your local goodie buys. Let’s get everyone talking about local and supporting local during British Food Fortnight!”