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Celebrate Local
Welcome to 30 years of Hampshire Fare


Discover the region’s finest local produce in Hampshire Fare’s essential annual guide covering what and where to buy or try.
This year’s guide is extra special as it is 30 years since a group of local farmers came together to form Hampshire Fare and promote the area’s produce. 
To answer a frequently asked question: that’s ‘fare’ as in range of produce, not fair (or fayre) as in market, although Hampshire Fare is involved in such events, too.

Another regular question is who is Hampshire Fare and what does Hampshire Fare do? You’ll find answers on the About Us page of our website, as well as within features on pages 7 and 100 of our new Guide, charting Hampshire Fare’s challenges and triumphs over the years. However, the short answer is that Hampshire Fare comprises a small team making a big difference, working hard behind the scenes to make it easier for people to choose local. Hampshire Fare achieves this by making connections between producers and independent retailers, chefs and hospitality, as well as spreading the word about local.

In this year’s guide (link to view and download below), features invite you to time travel through three decades of changing shopping, eating and buying habits. There has been a quiet revolution over the past 30 years, and Hampshire Fare has been part of that movement, encouraging everyone to buy local for the good of the environment, local economy, our communities and own wellbeing. Modern cuisine is local and seasonal - chefs connect with their local farmers, fishermen and fishmongers, growers and suppliers. Today’s consumer is also more aware; people want to know where their food comes from and the stories behind it. This Guide is intended as a useful resource for both chefs and consumers and includes a useful seasonality table (page 125). The intention is - as it always has been - to make find and buying local even easier.

Happy reading!

The Hampshire Fare Team


Latest News & Features

Sustainable Seafood is on the Menu

Sourcing local sustainable seafood from the Solent takes centre stage at Local Produce Trade Show

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Mud Glorious Mud

Mud triumphs at National Pie Awards 2021

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Networking in the New Forest

Hampshire Fare's popular networking events return to the New Forest

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Hogging the Road

Hampshire Fare takes to the road for British Food Fortnight

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Hurray for Hospitality

Celebrate National Hospitality Day on Saturday, 18th September

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Enterprise and Risk

Honesty Group develops a 'build it and they will come' approach

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Flour Power With Sustainable Spelt

Regenerative Farming and ancient grains; Kate Baylis explains Wheatsheaf Farming's new approach

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Big Win for Winslade

Winslade wins 'Top of the Class' in Artisan Cheese Awards 2021

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A Taste of the Island

As part of their Local Flavours range, Southern Co-op has added a trio of Isle of Wight ranges in-store

Read more

Join Us

Do you grow, rear, make, sell or serve local food, drink or craft?

Hampshire Fare is here to support your business with event opportunities, marketing and PR support, routes to market and much more.

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Corporate Partners

Southern Co-operative
Hampshire Chamber of Commerce
Festival Place Basingstoke
Business South
Starfish Designs
Fullers Smith and Turner PLC
Rownhams House
Ideal Collection

Corporate Friends & Strategic Partners

Upham Inns
Too Good Too Go
NFU Mutual
Menzies LLP
Great Solent Seafood